I’m a digital marketer who started with words.

I’m Shariq Mohamed Yusuf. I spent 13+ years as a writer and editor across finance, law, technology, lifestyle, and other varied domains. I’ve spent that decade and more learning to research thoroughly, understand an audience, and make complex subjects clear. Those skills now inform my work in digital marketing, across SEO, social media marketing, PPC, influencer marketing, affiliate marketing, and web design.

I’m interested in how people discover and evaluate businesses online, as well as what they search for, what makes them click, what drives engagement, and what finally moves them to act.

My editorial background keeps me focused on the substance behind the marketing. As a digital marketer I look at search intent, messaging, content, page structure, and performance data to understand what is working and where something can be improved.

I also work directly with WordPress, SEO, content, and analytics. This gives me the ability to take work all the way from research and through to execution.

As a digital marketing expert, I bring together editorial experience with the practical skills needed to work across search, content, campaigns, websites, and data.