Digital Marketing Services

Practical digital marketing services, across the channels that count.

I provide digital marketing services across search, social, paid media, partnerships, and web design. Each of these can stand on its own, but the focus is mainly on understanding where each fits inside the much wider customer journey.

Search Engine Optimization

I improve how websites are discovered through search, by working across keyword research, on-page SEO, technical SEO, content, and site structure. The aim is to turn pages more visible to both search engines, and people trying to understand them.

Social Media Marketing

I develop social media content and strategies designed around the audience, platform, and purpose. That can mean building visibility, supporting campaigns, or creating a stronger connection between social channels and the website.

PPC advertising

I work with paid search and other PPC campaigns to put relevant offers in front of people who are already looking for them. In such cases, campaign structure, targeting, messaging, landing pages, and performance data all matter.

Influencer Marketing

I help connect brands with relevant creators and audiences through influencer campaigns. The focus is on finding the right fit, developing the campaign, and evaluating what the partnership actually delivers.

Affiliate Marketing

I work with affiliate programs and partnerships to create additional routes to acquisition. This includes identifying opportunities and structuring partnerships.  What’s also vital is considering how content, audience, and commission models work together.

Web Design

I design and build WordPress websites with both users and marketing in mind. Structure, content, usability, SEO, and conversion all have a role in creating a site that supports the rest of the digital strategy.

Freelance Digital Marketing Services

As a freelance digital marketing professional, I can work on a specific channel or bring several together around a single objective. The scope depends on what the project actually needs, as opposed to fitting it into a predetermined package.